https://www.rocios.work/projects daily 0.75 2020-07-21 https://www.rocios.work/projects/Blog Post Title One-smaer monthly 0.5 2020-02-27 https://www.rocios.work/projects/blog-post-title-two-y5aff monthly 0.5 2020-02-27 https://www.rocios.work/projects/blog-post-title-three-njdkt monthly 0.5 2020-07-21 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595362188601-MF4T0Z70XBQWP3N17EPZ/Screen+Shot+2020-07-21+at+2.08.36+PM.png Projects - Learn Science with El Chavo https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595362188604-ABF93QOFCMS21053S5MD/Screen+Shot+2020-07-21+at+2.08.44+PM.png Projects - Learn Science with El Chavo https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595362189676-1FD0BT83F1MVP0LQ7JMD/Screen+Shot+2020-07-21+at+2.08.53+PM.png Projects - Learn Science with El Chavo https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595362189253-Q2SK2HYCQGEBZ74E1AV9/Screen+Shot+2020-07-21+at+2.09.03+PM.png Projects - Learn Science with El Chavo https://www.rocios.work/projects/blog-post-title-four-cj56y monthly 0.5 2019-07-10 https://www.rocios.work/home daily 1.0 2024-05-28 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1580763875336-318F2W56WIXGTQI3HOF5/Children+Design Home https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1580763744257-SOCHFIHUP5FL7MV0UYRZ/Strategy+Compass Home https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1580763944321-532541ZA23VNQVD7AI24/Product+Management Home https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582845146392-NIJKTY4QUD6ECFI9J0S2/VAS.JPG Home https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582845321266-IFW3KRRHSWAQDJHQ40LZ/Screen+Shot+2019-04-13+at+3.35.47+PM.png Home https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/e6cc3f0d-2953-4900-a501-7a9e236a085b/Screenshot+2024-05-28+at+1.39.51%E2%80%AFPM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582845215242-R1UNIF843RKDC4HDK1CC/STEMblazers+Logo+Square.png Home https://www.rocios.work/about daily 0.75 2024-05-26 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582899855007-WBMB4NMYF6946XW6AFTM/Rocio%2B2019.jpg About - About Me Rocío Almanza Guillén is an Emmy-nominated bilingual strategist and creative in the children's media industry. Her more than 20 years of experience include product management, production, creativity, and strategy for educational and non-profit organizations such as Fred Rogers Productions, the Joan Ganz Cooney Center at Sesame Workshop, Once TV México, and Discovery Kids México. Rocío is the Founder and Principal of Buenas Causes, a creative studio offering creative services to mission-oriented organizations. Rocío is passionate about representation and diversity in media. She has conducted in-depth studies and collaborated on programs for girls, such as Girls Inc. of Metro Denver, STEMblazers (formerly Girls in STEM), and TECHNOLOchicas. She is also on a mission to ensure that Spanish-speaking audiences in the US are provided with the high-quality content they deserve, reflecting and magnifying the diversity of creators and the nuances of language. Rocío holds a Master’s Degree in Digital Media Design for Learning from New York University, a Bachelor’s Degree in Communications and Journalism from Universidad Nacional Autónoma de México, and a specialization in Social Education from Universidad de Sevilla. https://www.rocios.work/clients-projects daily 0.75 2020-09-11 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/b30084a9-df4f-49d7-a146-d3ed4a646a29/Copy+of+Rocios+Work.png Clients and Projects Logo Buenas Causes Studio https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/57cfb683-db94-44ea-91e7-77672744f33d/Copy+of+Rocios+Work+%281%29.png Clients and Projects https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1599794861915-WTJHZ8HP191DHYFJQZRS/Rocios+Work.png Clients and Projects Denver Zoo Lego Exhibit https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583006514203-PAGBFMSLFC42FXDPFRHZ/14.png Clients and Projects https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583006694147-6RIBJ45ZPIN5CMSQ8Q0X/11.png Clients and Projects https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583005495469-BTAXD70EQ6CBF0L6SQ5U/13.png Clients and Projects https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583005956129-MF7ODJD2JJXFBJIB97GT/12.png Clients and Projects Learn Math with El Chavo https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583006464056-EHDS4AQHQE6I9VLDKRWN/Rocios+Work+%281%29.png Clients and Projects TECHNOLOchicas https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583006780218-A1E5WYZ10ZW2O3HBRFM2/18.png Clients and Projects https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583006589829-6N1RGXPNRY7PLXT9QH6D/10.png Clients and Projects https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1583005490337-HL39RB8ZBK7VGTMHTC1E/3.png Clients and Projects 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https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582898785121-0VTAX2G8BWTB9FVW39VI/Give+a+striking+overview+of+the+problem+and+explain+it+briefly.+%281%29.png Fans https://www.rocios.work/vas daily 0.75 2020-02-28 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582914181896-OG6QPCHZF1H20X9E3O8U/mockup-template-of-male-student-in-classroom-using-an-hp-laptop.png Vas https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582914117210-VQ4LMY23S0TU9HUBXAVN/408285_10151020236597549_503920104_n.jpg Vas https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582914758454-IK0ERBOGXUNNUD05HPGW/mockup-of-a-young-girl-using-a-pc-in-a-computer-classroom-a4577.png Vas https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582914225873-5D7WP1UVL3JIHXV2LM0X/Give+a+striking+overview+of+the+problem+and+explain+it+briefly.+%282%29.png Vas https://www.rocios.work/why daily 0.75 2020-07-21 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582922447920-TA8C0AP4CSXHHNYJXFZ2/Mood+Board+por+que.png Why https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582923054460-2EY699O24PF54E6F68VL/Aerodina%CC%81mica.jpg Why https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582922706817-QGK45ETD6MNM4RVM34UP/User+testing+Por+que.png Why Screenshot of remote user testing session with 8 year old girl in Mexico City. https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582921852787-TRTN3ENG2LJ6QGJRH6XY/mockup-template-of-girl-using-ipad-on-the-floor.png Why https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582921828274-AH3470J5SAD9897RHJM5/three-little-girls-using-an-ipad-pro-in-their-room-mockup-a12996.png Why https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582921780094-2QG87SZZHAMJZSGFSDCS/Give+a+striking+overview+of+the+problem+and+explain+it+briefly.+%283%29.png Why https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1582923299526-6JIKGE95V6V40YWMT0JS/Por+que+Home.jpg Why https://www.rocios.work/otherprojects daily 0.75 2020-07-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847742064-UHGUBPR0U0J1CJQE7U4D/image-asset.jpeg Other Projects https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847741465-DBKIOR5OEFR16A38KCEZ/image-asset.jpeg Other Projects https://www.rocios.work/nyu-thesis daily 0.75 2020-07-28 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595967152992-B7CEAVVXM2Z3S0WGGGEW/Screen+Shot+2020-07-28+at+2.09.25+PM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595964900825-G5X6EC2FGHZ3XZBB2S97/Screen+Shot+2020-07-28+at+1.23.37+PM.png NYU Thesis - Understanding the Needs of Mexican Girls in Rural Areas This phase started with a deep dive into the literature related to the problem. I also wrote about my own experience doing participatory research in rural communities in Mexico. Once the target audience was defined, I conducted a landscape audit that consistent of the analysis of competing platforms and their shortcomings. The analysis included after school programs, apps, games, and printed materials for this target audience. To this day, I refer to that now-updated-spreadsheet often, especially when creating digital content for girls. After that, I was able to select a website as the most effective form of delivery for this specific audience. https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595943899379-VAM3IHM5OJ36KLJWPKM7/Screen+Shot+2020-02-29+at+12.27.25+PM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595967703610-ZHX99RWEOCIJXNY28MKO/Screen+Shot+2020-07-28+at+7.41.27+AM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595967807450-XXTSXMEFEERSG6BMOS2X/Screen+Shot+2020-07-28+at+2.09.50+PM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595967660612-6F2R1WVNHRLOQ74LCGAR/Screen+Shot+2020-07-28+at+7.41.07+AM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595967525405-SO3AA72SA4HBBX3YS3CZ/Screen+Shot+2020-07-28+at+2.09.43+PM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595967764135-9D8TZY9E4VDTW3Q08LYF/Screen+Shot+2020-07-28+at+7.25.44+AM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595966699875-A6XGW7Z7JDIYS6ARAQW7/Screen+Shot+2020-07-28+at+1.52.25+PM.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595950172675-RVQL72EZP475DDDB7MFE/young-male-student-using-a-macbook-pro-during-class-mockup-a4642.png NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595943153515-OG0R5SXMWE5S5WQJL5JM/girl+in+computer+lab.jpg NYU Thesis https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595874695031-TTYVQLO6SV3RQYPXX9MJ/Give+a+striking+overview+of+the+problem+and+explain+it+briefly.+%281%29.png NYU Thesis https://www.rocios.work/learn-with-el-chavo daily 0.75 2020-07-21 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595328814987-ER3VLKJAETKERT1GB9NX/El+Chavo+Mate+Feedback El Chavo Example of adjustments. Note that most of the work was done remotely; developer was based in Mexico City while I was based in Denver, Colorado. Image by Televisa Foundation. https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595295029654-Y4NFVB0LMNXQQTNW0GTY/Chavo+.png El Chavo Image by Televisa Foundation. https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595330868004-E40X083B13UKGZWIW3QF/El+Chavo+Screen+Shot+2020-02-27+at+2.23.48+PM.png El Chavo Image by Televisa Foundation https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1595330827014-40RES9GW635HCOE6ZIGH/Give+a+striking+overview+of+the+problem+and+explain+it+briefly..png El Chavo https://www.rocios.work/almas-way daily 0.75 2024-05-28 https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/1ae5ee93-186b-415e-9a95-411cdd7433ed/Untitled+design+%281%29.png Alma's Way's Games https://images.squarespace-cdn.com/content/v1/5e3886d4ec44514690544ce2/7de8f16d-322b-4333-bb39-12f55aa9bf01/Por+que.png Alma's Way's Games